IZZY DUDDY
strategic communications for women's football
about me
I have 7+ years of experience in strategic communications and women's football, most recently at Even Sports, where I led the operations for Aerial Fantasy, Fantasy NWSL, and Fantasy WEURO 2025. I began my career in public affairs, honing my skills before making a big jump to start a new career in women's football.
In my role at Even Sports, I have been at the forefront of fan engagement in women's sports, and have a unique understanding of what fans want.
My sports experience spans data storytelling, strategic communications, and commercial development. I've worked for agencies, charities, and startups, as well as with some of the biggest names in women's sports.
I'm based in London, and am often found at the Emirates Stadium, chatting stats on Decoding The WSL, or solving a Rubik's Cube.
what I do
Original research on women's sports audiences, fan engagement data, and insight reports that help clubs, brands and federations understand the fans watching the game.
Research and insights
Fan engagement
Comprehensive fan engagement strategies that put fans front and centre, backed up by expertise from running the world's largest fantasy game for women's football.
Comms and PR
Proactive and reactive communications strategies that build credibility with women's sports audiences. Whether it's media relations, brand voice, or editorial content, I bring authenticity and authority.
things I'm proud of
Building Aerial Fantasy
The world's largest fantasy game for women's football
adidas Breaking Barriers
Securing grants and mentorship from a global sports icon
The FA's Biggest Ever
Football Session
90,000 girls playing football and government funding secured
'Top of The Table'
Writing the biggest fan engagement study in women's football