Bringing gender equality to sport through innovation

The task

To lead Even Sports' application to the adidas Break Barriers Innovation Lab, and lead the subsequent project management and KPI tracking of the programme.

My role

To lead the pitch process, project management, and KPI tracking and reporting during the programme.

The outcome

I successfully pitched Even Sports to the team at adidas, highlighting our work in the digital space to make women's football more accessible. I liaised with key stakeholders across the adidas team, receiving feedback on our projects, as well as a grant. I was invited to speak on a panel during the wrap up event in Munich with speakers from Sky Sports Germany to share what I'd learned and where the future of women's sports was headed.