The biggest fan engagement report in women's football

The task

To create a report showing how women's football fans are engaging with the sport, and how this presents opportunities for rights-holders and brands

My role

To design and collect data from a survey of 2,500+ fantasy managers, as well as analyse in-game data and analytics to produce significant findings

The outcome

I completed a comprehensive data analysis from three separate sources, and used this to craft and write an engaging report that has since been downloaded by multiple national football leagues and associations. I also led the project from start to finish, providing direction for the design and press materials to accompany it.